Ğulomjon
Ruzikulov
Matte Painter
Cinematic visuals, logos, brand identity and packaging for commercial projects. 23+ years in design.
Case studies
All on Behance ↗
Personal Identity
My student Dmitriy Kuleshov and I created the logo and the guidelines together. The current identity Dmitriy came up with and made himself, as a gift to me: the mark is built from repeating curved segments of one continuous line.
Personal Identity for Art Director
Personal identity of an Art Director and mentor. The visual system reflects the professional experience of Ğulomjon Ruzikulov, his creative philosophy and his role as a mentor. A modular mark, expressive typography and a restrained palette convey clarity, confidence and a considered direction.
Pepsi
The idea for the stand was provided by the client. My part: I rebuilt it from scratch in 3D, worked out the construction and dimensions, made the drawings and prepared the project for production, plus the visualisations.
Coca-Cola
Bottle stands: a round rotating tower with a dome and a wooden stand with a contour bottle. Models and visualisations.
Duracell
A wire stand for battery blister packs with an advertising header.
Procter & Gamble
A series of floor stands for P&G brands: Safeguard, Fairy, Naturella, Old Spice and a shared stand for corporate brands. One construction, its own graphics for each brand.
Nesquik
An idea for a floor stand for business: a knock-down structure made of flat parts that slot together. Below is the layout of the parts.
The stand breaks down into flat parts: sides, shelves, panels and a graphic insert. The parts join through slots, so the structure is easy to pack flat and assemble on site. On the left is the layout of the parts.
Kerasys
Floor stands for the Kerasys brand: two construction variants.
Fuse Tea
Floor stands for the Fuse Tea drink: several construction variants.
Golden Swan
Floor stand for Golden Swan pillows: two construction variants.
Bellflower
Floor stands for the Bellflower brand: two construction variants.
Mega+
Floor stands for the Mega+ brand: two construction variants.
Stomaservice
Two concepts of retail fixtures for a dental brand: a glass display case and a round stand with transparent flasks.
East Can Solutions
A stele at the entrance to an aluminium can manufacturer: day and night views with the logo lit, and a drawing with dimensions.
Ongli Ozish
“To lose weight, you first have to change the way you think.”
Logo for the “Ongli Ozish” product by Dr.Feruz. This is our second joint project.
At its core is the idea of conscious transformation rather than quick results. The minimalist visual system conveys control, discipline and inner balance.
This is not just a mark — it is part of a growing product system.
Temuz
Logo design for the “Temuz” brand.
Oasis Milk
Identity for the “Oasis Milk” brand — milk and dairy products (Bukhara region).
Doctor Feruz
Feruz Yigitaliyev is a doctor, blogger and nutritionist. He offers online lessons and courses in dietetics and nutrition. The project has been running successfully for two years. Plans include a diet café, a clinic and an institute.
Develop a logo that would be associated with the name Dr. Feruz and reflect health, proper nutrition and a qualified approach. The main emphasis is professionalism and care for health, as well as the quality of Dr. Feruz's services.
To develop the logo I researched the market and studied trends and examples of successful logos in this field. The result is a logo that attracts attention with its minimalism and a graphic element: the letter "F" inside a circle. Smooth lines and rounded corners create a soft, trustworthy impression, while an unusual combination of typefaces gives a modern look and helps it stand out from competitors.
Medical Pro
A multidisciplinary clinic: diagnostics, treatment and surgery.
Develop a strict wordmark logo with a mark that grows out of the name of the medical centre "Medical Pro".
The mark and the name work as a whole: a simple and expressive solution that illustrates changes for the better in patients' lives.
The basis is the medical cross, which people immediately associate with a clinic. The four ends of the mark symbolise important qualities.
- Courage and prudence in helping the injured.
- Moderation in work: a doctor must be healthy himself.
- The pill in the logo is quick relief from suffering and hope for a full recovery.
- The heart is a symbol of the continuing life of patients and a direct symbol of heart health.
A multidisciplinary medical centre: examination, treatment and rehabilitation across many fields, a full range of laboratory tests, ultrasound and functional diagnostics on expert-class equipment. Diagnostics and procedures are available without queues.
The clinic doctors' secret is professionalism, compassion and attentiveness: treatment starts with a good attitude and a competent consultation.
Axelit Tour
The travel agency "Axelit Tour" offers a wide range of tourist services: individual and group tours worldwide, booking of flights, hotels, excursions and transfers. The company organises trips to ski resorts, sea cruises, safaris in Africa and tours of European cities, as well as corporate events and conferences of any scale.
Axelit Tour is a reliable and professional partner for those who want a quality and unforgettable holiday.
Dynamic Textile Service
"Dynamic Textile Service" specialises in the production, processing and installation of toothed, flat, V and round belts for light and heavy industry equipment and spare parts for the textile industry of Uzbekistan. It has been on the market for 6 years.
A supplier to more than 150 companies in the country. The company receives raw materials from leading global textile-industry manufacturers: Nitta (Japan), Mitsuboshi (Japan), Rubena (Czech Republic), Oks (Germany) and others. It also supplies spare parts and lubricants for all kinds of textile production.
BiBi Corn
Design of custom packaging for corn sticks.
Develop packaging for children and teenagers so that buyers quickly recognise the product on the shelf and immediately appreciate how appetising it looks.
Playful, bright packaging for corn sticks: bright enough, cute enough, the kind you want to bring a pack of to friends. We emphasised the airy texture of the product with popcorn-shaped clouds added to the logo: one more symbol of lightness and carefree fun.
MiMi Corn
Design of custom packaging for popcorn.
Develop packaging for children and teenagers so that buyers quickly recognise the product on the shelf and immediately appreciate how appetising it looks.
Playful, bright packaging for popcorn: bright enough, cute enough, the kind you want to bring a pack of to friends. We emphasised the airy texture of the product with popcorn-shaped clouds added to the logo: one more symbol of lightness and carefree fun.
New Year billboard for Ziynat Design
The process of creating a New Year billboard: from the shoot and selecting materials to the final assembly in Adobe Photoshop.
Chevrolet Equinox EV 2024
Personal project: Chevrolet Equinox EV 2024 advertising shots assembled in Adobe Photoshop from separate photographs.
Bolo Hovuz Family Restaurant
Bolo Hovuz Family Restaurant.
Develop a logo that evokes pleasant emotions and associations and stimulates the appetite. People meet friends here, walk with their sweethearts, bring guests. Everyone strolls, chats, drinks tea, tries the local cuisine and dances.
We studied materials on the history of the city of Bukhara and picked out the most important and interesting things. The logo is based on the initial letter "B" combined with a dome, which embodies the city itself.
They say that if you have your photo taken by the monument to Khoja Nasreddin and hold the tail of his donkey for luck, life will always be full of humour, joy and fun.
Eilean Donan Castle
This is my favourite castle, and it's where I started my first matte painting.
Film posters 1
A selection of film posters: composition, photo retouching and typography.
Film posters 2
A selection of film posters: composition, photo retouching and typography.
Film posters 3
A selection of film posters: composition, photo retouching and typography.
Navruz 1
Holiday cards for social media: concept, composition and typography.
Navruz 2
Holiday cards for social media: concept, composition and typography.
March 8
Holiday cards for social media: concept, composition and typography.
Victory Day 1
Holiday cards for social media: concept, composition and typography.
Victory Day 2
Holiday cards for social media: concept, composition and typography.
Ramadan and Hayit
Holiday cards for social media: concept, composition and typography.
Amir Temur
Holiday cards for social media: concept, composition and typography.
New Year
Holiday cards for social media: concept, composition and typography.
October 1
Holiday cards for social media: concept, composition and typography.
January 14
Holiday cards for social media: concept, composition and typography.
June 1
Holiday cards for social media: concept, composition and typography.
September 1
Holiday cards for social media: concept, composition and typography.
Posters
A selection of posters: quotes from great designers and advertising posters for the client.
BONSI
Label design for BONSI cakes. Produced using Italian technology.
Eddy Panda
Packaging design for “Eddy Panda” cakes.
“Eddy Panda” is a bear-shaped cake with a rich chocolate taste. Soft sponge and a delicate chocolate-flavoured filling make it one of a kind.
By the way, this is the first successful project made with the help of artificial intelligence.
P.S. The product goes on sale in the next few days.
E'zoz
Packaging design for E'zoz flour.
Essentukskiy Buvet
Label design for the “Essentukskiy Buvet” medicinal mineral water by “Dobro”.
Happy New Year!
Personal New Year project: a winter scene built in Adobe Photoshop — photo manipulation and matte painting. The case includes final frames and a video.
Country house by the lake
Architectural visualisation of a country house by the lake and how it was made: references, final frames and a making-of video.
Renessans Aktiv
A New Year commercial for Renessans Aktiv, 2022. I painted one shot: a night city with huge glowing spheres. Below are the original footage and the final frame; the whole commercial can be watched on the production company’s website.
Thank you for the experience to the director Alexander Fatkulin and the FAZA Production team.
Oyqiz Ertagi
Matte painting for the feature film “Oyqiz Ertagi”. Below are before and after frames: the chroma-key shoot and the final picture with my matte painting.
Hut
As always: in my free time, for myself.
The Way
This work was made to take part in the Matte Painting Challenge competition.
«Dream»
Matte painting and the process of creating it.
The Mandalorian
A fan poster for the series "The Mandalorian" and the process of making it.
Jurassic World
A fan poster "Jurassic World" and the process of making it.
Zina by Arabbayevna
Logo and brand identity: Zina by Arabbayevna.
Services
About
Hello! My name is Ğulomjon Ruzikulov.
I am an Art Director and graphic designer, head of GuRu Design studio in Tashkent. In design since 2003: I started as a retoucher and worked my way up to Art Director.
I make logos and brand identities, packaging, advertising and cinematic visuals in the matte painting technique. I lead a project from the brief to finished materials and manage a team.
I teach designers and company staff.
In the media and in teaching
Interviews, masterclasses and portfolio reviews. I share my design experience and teach those who are just starting out.
Masterclass at Najot Ta'lim
A lecture for design students.
Assessing graduation projects
Kamoliddin Behzod National Institute of Painting and Design.
GuRu: the beginning
2000. Aktepa Krug. This is where it all began — in the photo studio and mini advertising agency of my teacher and mentor Fayzulla Kabulov. I came in as an advertising craftsman, and never left the profession.
No neural networks, no ready-made templates — just a CRT monitor and a hunger to learn. These photos are my starting point and the best proof that I have been in advertising and design since 2000.
Experience
Since 2003: from graphic designer to Art Director and studio head.
How the work goes
FAQ
How much does the work cost?
Where do I start?
What does brand identity include?
Do you design packaging and advertising?
How long does the work take?
Brief
Choose what you need and tell me briefly about the task. The message will open in Telegram and I will reply there.
Education
Message me on Telegram: we'll discuss the task and timeline.
